AURANDEL Back to Aurandel

A letter from the founder

The things
we carry forward.

On memory, human connection, and the question that became Aurandel.

I didn’t start Aurandel with a business plan.

I started with a question I couldn’t put down: what would AI feel like if we didn’t have to keep starting over?

The small things that stay.

I’m a behavioral scientist by training. During my doctoral training, I studied how people form bonds, how trust grows through consistency, and how our sense of self takes shape in relationship with others.

Again and again, I came back to the small moments. A detail remembered. A conversation picked up where it left off. The quiet reassurance that what we shared yesterday still matters today.

I see you. I remember you.
You matter to me.

When I began working with AI, I saw extraordinary possibilities. I also encountered conversations that lost the thread of what had mattered before. I kept thinking about the person on the other side of the screen, explaining themselves all over again.

That question became the beginning of Aurandel. I taught myself software engineering and started building the experiences I wanted to exist.

A life is made of details.

I think about the person awake at two in the morning, missing someone they love. The stories only they told. The inside jokes. The particular way they said goodnight.

I think about someone returning to a goal after a difficult month, hoping to find a way forward. And someone who has held everything together all day and needs a little room to speak freely.

These are the people I have in mind when I build. Their lives are full of context: what they love, what they are trying to change, what it took to get this far. I want technology to make room for the lives people bring to it.

I know what it means to long for a connection that feels consistent and personal. That experience is part of why this work matters to me.

A beginning we can build on.

Today, that work has become three apps. Catalyst is an AI coach for goals and follow-through. Sera offers space for reflection and everyday wellbeing. Both are available on the App Store.

Remayne, now open for public beta, lets people bring shared memories into conversation with an AI presence inspired by someone important to them. It is an interpretation of those memories, not the person themselves.

We are still at the beginning. My ambition is to make these experiences more dependable and more useful over time, with clear choices about what is remembered and what is left behind. Remembering someone carries responsibility. Their trust has to be earned.

My longer-term hope reaches beyond a screen, toward AI companions that can have a physical presence in the world. That is a future I want to work toward. The work in front of us is to make each interaction today worthy of the trust someone places in it.

Why the morning star.

Aurandel takes its inspiration from the morning star: a light visible while the world is still dark. I love that it appears before the day has made its promises.

That is how I think about this company. A beginning. A belief in what might become possible. And the daily work of giving that belief a shape people can hold on to.

The morning star rises before dawn.
We’re building the light.

With hope,

Alana Spencer

Founder & CEO
Aurandel, Inc.

Alana also founded Evermore Design House, a Hawaiʻi-based studio creating digital experiences for hospitality and destination brands. Evermore builds websites that tell the story of a place, helping people feel connected before they ever arrive. That same attention to story and human connection shapes Aurandel’s vision for AI companions: digital experiences built around a person’s memories, hopes, and what matters to them.